On Page and Off Page SEO

SEO (Search Engine Optimization ) is technique of ranking website or blog in major search engine like Google, yahoo, Bing etc and in SEO  there are two  for optimizing  websites or blog
1-On Page SEO
2-Off Page SEO

1-On Page SEO-

On page SEO is a technique of making well structure websites using the Keyword research, Title tags,Meta Descriptions,Sitemap,Robots.txt,and some Google tools like Google Web Master tools,Google analytics etc.

Title Tags- The  most  important part of on page SEO is title tag.The Title tag tells the search engine that the website is about this topic. this is the way to use title tags <title> </title>.
 

Meta Description-Meta description is a sort description of  our website or blog which very important in obtaining user click from Search engine results. Meta Description should be 160 words maximum and 100 words minimum because major search engine works on 100 to 160 words.
 

Sitemap- A sitemap is a list of pages of website or blogs .which available for user and spider both. sitemap is best indemnity to getting  search engine to study about your whole websites .there are two type of sitemap. XML sitemap and HTML sitemap.

1-XML Sitemap-The XML Sitemap tells the search engine  about the page of sites or blogs.XML Sitemap is a design  for the format that a user does not need to see.
 

2-HTML Sitemap-HTML sitemaps are design for the user  to reach content on the pages, and do not need to include each and every pages or sub page of websites or blogs.

Robots.txt -

Robots.txt file is a text file which is uploaded in to the control panel of the websites.Robots.txt tells the search engine which file or folder index and which file or folder or not to index.there are two type of indexing.

1-Index Follow

2-No Index No Follow 

2-Off Page SEO-

There are millions of websites worldwide on the search engine so it is not possible  for search engine to find a original content or web sites so we use off page optimization technique for get more traffic.off page search engine optimization is a technique for building top level no follow or do follow back links for getting more traffic on your sites. for example suppose there are five website website 1, website 2, website 3, website 4 and website 5. website 1 have back link from website 2,3 and 4 and which having 5 and 6 page rank in search engine and website 3 and website 5 have no back link than website 1 going to rank because its has back link from website 2,3and 4.so off page seo is all about link building.here are some tools for link building.

• Directory submission 
• Article submission directory 
• Social book marketing
• Forum Posting
• Press release
• Comment submission

SEO Keyword optimization

In World Wide Web  a keyword is a most important term.through keyword a person enters into a search engine to find particular information about particular topic. So keywords is a most important terms in World Wide Web.

Here are some following concept related to the keyword optimization :-

 

(1) Keyword Weight-

Keyword Weight is all about the number of keywords visible on your Web page contrast to the total number of words visible on that same page.search engine take a look when your site going to rank for the specific keyword.

(2) Keyword Proximity-

Keyword Proximity is all about the placement of keywords on a Web page in relation to one keyword to another keyword  with similar meaning.

  

(3) Keyword Prominence-

Keyword Prominence is all about how early  found your keyword  on your page. putting a keyword in  the title and heading of the first paragraph on a page are best way to rank a web page in search engine.

(4)  Best Places to Put Keywords-

Where you place keywords on your web page is very important.because placing a right keywords in right place is very important when you want to rank on the search engine.

here's some examples-

1- Keywords in <h1>  </h1>or other headline tags.

2-Keywords in the <title> </title> tags.

3-Using alt tags

4-In Meta name use keywords

5-Keywords in the keywords link tag.

(5) Finding Keywords-

Find a  right keyword for your web page, blog or websites is very  important. here are some tools that help you to finding keyword for your web page.

1-Google Webmaster tools

2-Google Adwords Tools

3-Wordtracker

4-Keyword Discovery

5-Bings keyword Research tools

SEO Techniques And Method

SEO Techniques And Method Are Divided into Three Broad categories.

1- White Hat Seo

White hat SEO (Search Engine Optimization) Technique and method are As follow.

1. If it work on the terms of search engine.
2. It ensures the good quality of the web pages.
3. It ensures the useful content available on the web pages.
4. If it does not involves any deception.
5. A white hat seo is not only use for the search engine it is also use for the user and reader.

2- Black Hat SEO

 

1. In SEO Cloaking is the process of  making a one  page in two way.  first type of page for the web spiders and second version of page for the visitors..
2. Basically Meta tag stuffing is process of using a keyword more than one times in meta tags. That is called Meta tag stuffing.
3. Basically Keyword stuffing is a process of using keyword more than one to four time in the pages.
4. Copy the content of popular web sites and past in to your wbesites or blog called  Page hijacking. 
5.   Use Hidden text in page it is also trick of  Black hat SEO.
 

1. Note- 

   Be Careful when use of black hat seo to improve rank of your sites because search engines are very smart to identify all the above content of your site and blog and ultimately and than you are not going to rank in search engine.

3- Gray Hat SEO

Gray hat seo is the combinations of white hat and black hat seo. whem we use both White hat and Black hat Seo Techniques for better result in search engine that is called Gray hat Seo

What is SEO ?

 SEO (Search Engine Optimization) is technique of ranking web sites or blog in the top of  major search engine like Google,Yahoo,Bing,Alta Vita,Cuil,Hot Bot, All TheWeb,Galaxy,Alexa etc. Google is the top search engine in this internet world 70% of users use Google for search any thing on the web.

SEO (Search engine Optimization) is a process of improving visibility of web sites ,web pages or blog on  search engine. 

How Search Engine Works ?

Search engines perform These five activities for giving better results.

1-Crawling- 

 Crawling is a process of collecting  pages from linked website. web crawling process is performed by some software like Google spider, crawler.

 2-Indexing- 

 Indexing is the process of generating index for all the web pages which is fetched from web site and possessing  them into a  database.

3-Processing - 

When a search request come from user, the search engine process the request. after processing request search engine produced some results.this is called processing.

SEO is the process of designing and developing a web site to attend a high rank in search engine

there are two ways of doing SEO.

1-ON Page SEO-

On page SEO is a technique of making well structure websites using the Title tags,Meta Descriptions,Sitemap,Robots.txt,and some Google tools like Google Web Master tools,Google Analytics etc.

2-Of Page SEO-

basically Of Page SEO is all about  building link for your pages . here are some tools for building link.

• directory submission
• article submission
• forum submission

What is Search Engine Rank?

When you search  for any particular keyword in a search engine then it displays hundreds of results found in  database. A page rank is calculate by the place of web pages  which displayed in the search engines results. If Search engine is set your web page on first or second place then your web page ranking will be number 1 and  number 2.So That process Is called Search Engine Ranking.